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Case: Using data to promote magnesium sales

calcum and magnesium nutritionOne of the most used types of nutrition are Magnesium. This also means that it’s one of the best selling products, and a huge business for many companies. One of these business are the danish company Med24, who have been selling magnsium for the last 10 years. But until recently, they haven’t been using their data to analyse sales, and find new opertunities. But let’s take a look at this interesting nutrition supplement, and learn alittle bit more about why people love it so much.

Considering all of the vital roles that Mg plays within the body – and therefore the incontrovertible fact that a Mg deficiency is one among the leading nutrient deficiencies in adults, with associate calculable eighty p.c being deficient during this important mineral – it’s an honest plan to think about taking Mg supplements frequently and uptake calcium and magnesium-rich foods.

Read more: billigprotein.net – using the right nutrition

The amount of analysis concerning the advantages of Mg and therefore the ought to take Mg supplements to counteract a deficiency is staggering.

For many individuals, a Mg deficiency causes noticeable negative symptoms – together with muscle aches or spasms, poor digestion, anxiety, and hassle sleeping. Yet, Mg deficiency is commonly unnoticed and barely tested. Therefore, Mg is also one among the foremost underutilized however most important supplements there’s.

Read more: http://www.gastroausstattung.eu/sundhed/magnesium-et-vigtigt-kosttilskud/

Magnesium might not be the foremost gift mineral in our body in terms of its amount, however it’s definitely one among the foremost crucial to overall health. It’s really concerned in over three hundred organic chemistry functions within the body, like control heartbeat rhythms and serving to neurochemical functions.

The Need for a Magnesium Supplement

A Mg deficiency will cause vital symptoms. a number of the foremost distinguished include:

  • High blood pressure and disorder.
  • Urinary organ and liver injury.
  • Peroxynitrite injury that may cause sick headache headaches, disseminated sclerosis, sickness} or
  • alzheimer’s disease nutrient deficiencies including vitamin k, vitamin b1, calcium and potassium restless leg syndrome.
  • Tooth cavities.
  • Worsened pms symptoms.
  • Behavioral disorders and mood swings.
  • Sleep disorder and hassle sleeping.
  • Pathology.
  • Perennial microorganism or plant infections attributable to low levels of gas or a depressed system.
  • Muscle weakness and cramps.
  • Impotence.

Why is Mg deficiency thus common? Many factors ar at play: soil depletion that lowers the number of Mg gift in crops; organic process disorders that cause assimilation of Mg and different minerals within the gut; high rates of prescription medication and antibiotic use that damages the epithelial duct to the purpose that Mg can’t be absorbed and properly used from foods.

Using data analysis to get the most out of your  business

The body loses stores of Mg daily from traditional functions like muscle movement, heartbeat and endocrine production. though we have a tendency to solely want little amounts of Mg relative to different nutrients, we have a tendency to should frequently fill up our stores either from foods or Mg supplements so as to forestall deficiency symptoms.

The kidneys primarily management levels of Mg inside the body, and eliminate Mg into the pee on a daily basis, that is one reason why urinary excretion is reduced once Mg and different solution statuses ar low. Mg is truly the smallest amount lush bodily fluid solution within the body, however it’s still extraordinarily vital for your metabolism, protein perform, energy production, and for leveling gas (NO) within the body. This is just one of the many reasons, why magnesium and calcium are so important for our body.

Using data to increase product sales

Now that we know what they are selling, it’s time to look closer at how they can use data to increase their sales. Since people already know of Magnesium it’s not nessesary to tell them of all the benefits. This means that they are already searching online for the product. Here there are two important factors. One is to be visible when they search for it. This means using a SEO or Adwords strategy to be visible on the search engines. Using a price compare service like pricerunner, other in other ways be visible where the customers are searching for the product.
The second most important part is to have a low price. Since people often check the prices on two or three sites, it’s important to be among the cheapest. If not, the customers will just buy it on one of the many other websites.

Using their data, they could see where most of their customers came from, how they found their website and how many just shut the page down after seeing the price. Based on these data, they ended up creating a price robot, that auto ajusted their prices based on the price on other websits. Even though they wasn’t earning as much money per sale, the number of sales increased quite a bit. So now they are selling more magnesium than ever before.